Axiom Design Resource Ltd. / Design. Innovate. Install.
Standout retail fit-outs,
pop-up shops,
brand activations and
exhibition stands.
Big idea? A tricky space?
We’d love to get stuck in.
We handle design, project management, manufacture and installation — bringing your brand to life, from the first conversation to the finished space. Retail, pop-ups, brand activations and exhibition stands.



Selected projects
A little of what we get up to.
From flagship stores to pop-ups and in-store takeovers, here’s a taste of our work.

Retail fit-out / Oxford Street, London
Manière De Voir flagship
We worked closely with Manière De Voir to design and build its first flagship store. The space spans two floors on Oxford Street and includes Le Cafe.
See the Manière De Voir project →
Pop-up shop / with Bravado UK
Olivia Rodrigo’s Guts Gallery
Working with Bravado UK, we transformed a Shoreditch building into the Guts Gallery pop-up. Axiom designed and built the space in four weeks, with merchandise and interactive installations.
See the Guts Gallery project →
Brand activation / Primark
Stranger Things at Primark
Primark briefed Axiom to create a retail experience for its Stranger Things merchandise. The concept was installed at Oxford Street in London, Madrid and Boston in a single night.
A Primark retail project featuring the Netflix series Stranger Things.
See the Primark project →What are you planning?
Four ways to bring your brand to life
01 / RETAIL
Retail fit-outs
A new store or a fresh start for an existing one? We bring together layouts, bespoke fixtures, graphics and installation to create a space that feels like your brand.
Explore retail fit-outs →02 / POP-UPS
Pop-up shops
Here for a good time, even if it’s a short time. We design and build pop-up shops for launches, merchandise and fan experiences — giving your big idea a place to happen.
Explore pop-up shop design →03 / ACTIVATIONS
Brand activations
Let’s give people something to stop for. We turn campaign briefs into in-store concepts, promotional displays and branded spaces with a personality of their own.
Explore brand activations →04 / EXHIBITIONS
Exhibition stand design & build
A full turnkey exhibition service, from initial concept design through manufacture to final installation. Bespoke stands for projects in the UK, America and worldwide.
Explore exhibition stand design and build →Exhibition stand design & build
Big ideas. Built for the show.
Looking for an exhibition stand company to take care of the whole project? Axiom brings concept design, project management, manufacture and installation together in one turnkey service.
We create bespoke exhibition stands for the UK, America and worldwide. Explore our work for Warner Music, Bravado / Universal Music, Apple Corps, Brown & Newirth, McCann, Sony Music podcasts, AGA and Funko.
See our exhibition stands and turnkey service →
Why Axiom?
Retail experience since 1995
We’ve been designing and creating retail spaces since 1995 — and we still love a new brief. Our teams span design, project management, manufacture and installation, so we can bring the thinking and the making together. Friendly people, serious about the details.
- Design
- Project management
- Manufacture
- Installation
Let’s talk
Tell us about your next project
Big ideas. Small details. We’re here for both.
From window vinyls, graphics and print to complete retail fit-outs and exhibition stands, we welcome projects of all sizes. Tell us what you have in mind.
Use the form below to tell us what you’re planning. If you know the location, opening date or budget range, pop those in too. No need to have every answer before saying hello.
Prefer our Contact page?Or call 01455 285111
We’d love to chat.
