Our Projects

Featured projects


In our biggest project to date we worked closely with our client Maniere De Voir to design and build Maniere De Voir’s first flagship store. Discover seamless design and innovation in every corner, enhanced by a unique layout across the two floors on Oxford Street. Immerse yourself in the shopping experience and unwind at ‘Le Cafe,’ an exclusive retreat within the heart of the store where you can drink coffee under the starry night ceiling. Everything instore embodies the elegance of the brand and we were so proud to have been given the opportunity to work on this project.

Brand activations

We are proud to work with the innovative clothing brand, Represent, on a range of projects, including pop-up shops, shop-in-shops, and exhibitions. One of our most notable collaborations to date was the design and installation of Represent’s pop-up shop at Selfridges. Our team worked closely with Represent to create a visually stunning space that captured the essence of the brand and showcased their latest collections.

In addition to Selfridges, we collaborated with Represent on the design and installation of their shop-in-shop at Flannels. We were tasked with creating a space that embodied Represent’s unique brand identity and provided an immersive shopping experience for their customers.

Furthermore, we have worked with Represent on various pop-ups and exhibitions, including designing displays for trade shows and events.

aga Store fits

We recently completed a store fit project for Aga Harrogate, a prestigious cookware and kitchen appliance store in the UK. The project involved designing and installing a brand new store layout and display system to showcase their range of products. Our team worked closely with the client to understand their requirements and vision for the store, and we provided a bespoke design that maximized the use of space and created an inviting shopping environment. The installation involved integrating custom-made fixtures and fittings, lighting, and signage, all of which were carefully crafted to match the store’s existing aesthetic. The result is a stunning store fit that has enhanced the customer experience and elevated the brand’s image.

Licensing promotions

Disney, Netflix, the NBA are just a few of names we have done promotions for Primark Instore!

Mickey Cares: Stand-out, sustainably and ethically made, on-brand… this was our brief from Primark for their Mickey Cares range. Rolled out across Europe and North America, the concept landed brilliantly – check out these photos from one of the Florida stores.

NBA: It doesn’t get much bigger than global brand NBA. Sports with a fashion edge was our brief from Primark for their NBA takeover, and using an urban palette of concrete, wire mesh and exposed brick we created a slam-dunk of a concept which was rolled out across the United States.

Stranger Things (Netflix): We’re not in Hawkins anymore… Primark’s brief to Axiom was to create a true retail experience showcasing their range of merchandise featuring the Netflix show Stranger Things. This concept was installed across three major locations (Oxford Street London, Madrid, and Boston USA) in a single night for maximum worldwide impact.

Other license elevations include Marvel and Space Jam with more in the pipe line…

Pop up stores

Our strong relationship with Bravado UK spans many years, and we’ve been privileged to work on lots of exciting campaigns and pop up shops with them.

The most recent projects – Olivia Rodrigo ‘Guts Gallery’ Pop up and Elton John at Selfridges Corner shop:

Guts Gallery: We transformed an old, rundown building in Shoreditch into a vibrant Olivia Rodrigo pop-up store, capturing the essence of her music and style. Designed and built in just four weeks, this unique space invited fans to immerse themselves in Olivia’s world. Exclusive merchandise, interactive installations, and Instagram-worthy moments in this one-of-a-kind pop-up experience. The space was unrecognizable when we were done! We also then took it on the road to Madrid Spain to give her Spanish fans a taste of the experience too! 

Elton John: A vibrant celebration of the iconic musician’s legacy. From exclusive merchandise to dazzling window displays showcasing some of Elton John’s most iconic outfits, the store was a must-visit destination for fans and music lovers alike.

On behalf of Bravado we have done it all from international pop group BTS and signer Shawn Mendes to the heavy metal of Slip Knot and Guns n Roses, we’ve created pop ups for artists of all genres, celebrating their creativity with ours. 

pgl retail spaces

We recently completed store fit projects for PGL, a leading provider of outdoor education and adventure experiences for young people in the UK. The project involved designing and installing new retail spaces for a child friendly shopping experience at their Ford Castle and Newby sites. Our team worked closely with the client to create a layout that maximized the use of space, whilst providing an engaging and exciting shopping experience for PGL’s young customers. We integrated bespoke fixtures and fittings, designed to be durable and functional, with a playful and adventurous aesthetic. The installations included custom signage and themed displays enhance the overall impact. The result is two beautiful retail spaces that fit seamlessly within PGL’s brand identity, and that have been a huge hit with both staff and customers alike.

umbro dcfc megastore

We’re massive fans of the beautiful game at Axiom (have you seen our office walls? If not, come and visit!) so to be briefed by Umbro to redesign the club shop at local club Derby County was an absolute joy!

The new concept celebrates DCFC’s heritage whilst bringing a fashion edge: a great retail experience for all football fans!


Global brand Funko have briefed Axiom on many exciting projects across Europe, to create stand-out retail spaces and experiences. One of the most popular is the life-sized Pop! Box – have you had your photo taken in one? (We’d love to see your photos on social media: use #AxiomLoves)

PAndora store fits

Store design and fit briefs for Pandora are always a gem!

Using Pandora’s furniture portfolio, we planned optimum store layouts before manufacturing and installing these beautiful stores across the UK.

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