Our Projects

Featured projects

Licensing promotions

Disney, Netflix, the NBA are just a few of names we have done promotions for Primark Instore!

Mickey Cares: Stand-out, sustainably and ethically made, on-brand… this was our brief from Primark for their Mickey Cares range. Rolled out across Europe and North America, the concept landed brilliantly – check out these photos from one of the Florida stores.

NBA: It doesn’t get much bigger than global brand NBA. Sports with a fashion edge was our brief from Primark for their NBA takeover, and using an urban palette of concrete, wire mesh and exposed brick we created a slam-dunk of a concept which was rolled out across the United States.

Stranger Things (Netflix): We’re not in Hawkins anymore… Primark’s brief to Axiom was to create a true retail experience showcasing their range of merchandise featuring the Netflix show Stranger Things. This concept was installed across three major locations (Oxford Street London, Madrid, and Boston USA) in a single night for maximum worldwide impact.

Other license elevations include Marvel and Space Jam with more in the pipe line…

Pop up stores

Our strong relationship with Bravado UK spans many years, and we’ve been privileged to work on lots of exciting campaigns and pop up shops with them.

From international pop group BTS and signer Shawn Mendes to the heavy metal of Slip Knot and Guns n Roses, we’ve created pop ups for artists of all genres, celebrating their creativity with ours.

umbro dcfc megastore

We’re massive fans of the beautiful game at Axiom (have you seen our office walls? If not, come and visit!) so to be briefed by Umbro to redesign the club shop at local club Derby County was an absolute joy!

The new concept celebrates DCFC’s heritage whilst bringing a fashion edge: a great retail experience for all football fans!


Global brand Funko have briefed Axiom on many exciting projects across Europe, to create stand-out retail spaces and experiences. One of the most popular is the life-sized Pop! Box – have you had your photo taken in one? (We’d love to see your photos on social media: use #AxiomLoves)

PAndora store fits

Store design and fit briefs for Pandora are always a gem!

Using Pandora’s furniture portfolio, we planned optimum store layouts before manufacturing and installing these beautiful stores across the UK.

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