Disney, Netflix, the NBA are just a few of names we have done promotions for Primark Instore!
Mickey Cares: Stand-out, sustainably and ethically made, on-brand… this was our brief from Primark for their Mickey Cares range. Rolled out across Europe and North America, the concept landed brilliantly – check out these photos from one of the Florida stores.
NBA: It doesn’t get much bigger than global brand NBA. Sports with a fashion edge was our brief from Primark for their NBA takeover, and using an urban palette of concrete, wire mesh and exposed brick we created a slam-dunk of a concept which was rolled out across the United States.
Stranger Things (Netflix): We’re not in Hawkins anymore… Primark’s brief to Axiom was to create a true retail experience showcasing their range of merchandise featuring the Netflix show Stranger Things. This concept was installed across three major locations (Oxford Street London, Madrid, and Boston USA) in a single night for maximum worldwide impact.
Other license elevations include Marvel and Space Jam with more in the pipe line…