Guts Gallery. A pop-up for the fans.

Olivia Rodrigo’s world, turned into a physical experience.

The brief

Transform a Shoreditch building into a pop-up space for Olivia Rodrigo’s Guts Gallery, working with Bravado UK.

Axiom designed and built the pop-up in four weeks. The experience included merchandise and interactive installations, and later travelled to Madrid.

The project brought retail and interactive elements together in a temporary environment shaped around the artist’s world.

The four-week programme is specific to this project. It is not a standard delivery promise for other pop-ups.

Project partner: Bravado UK.

A detailed brief or the start of an idea — we’d love to hear it. Share your location, intended opening date and whatever you know so far.

We welcome UK and international project enquiries.